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Alan Cordova
Alan provides the following services as part of an integrated strategy and communications consulting practice:
• Market research: Macroeconomic analysis, sector sizing, competitive landscape evaluation, supply chain analysis.
• Marketing strategy: Market positioning, management consulting frameworks (e.g. Five Forces, Conjoint Analysis, Industry 2x2 Matrices), identification of best practices, value proposition development, strategic partnerships.
• Operational and financial forecasting: Staffing model & organization hierarchy, standard financial valuation methods (discounted cash flow ‘First Chicago,’ VC method).
• Communications planning: Audience targeting, brand development and management, vocabulary (word and phrase association).
• Impact evaluation: Focus groups, online surveys, statistical analysis (correlations, regressions, conjoint), report writing.
• Media relations: Contact database development, writing talking points, managing off-the-record (‘on-background’) communi
New York
United States
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